Google is trying to present itself as a cheaper and less restrictive option for independent sellers.
New York Times
[…]
But like Google’s many attempts during its two-decade quest to compete with Amazon, this one shows little sign of working. Google has nothing as alluring as the $295 billion that passed through Amazon’s third-party marketplace in 2020. The amount of goods people buy on Google is “very small” by comparison — probably around $1 billion,
And I get frustrated after few months of fighting to achieving something.