Google and Jio seek to convert 450m Indians into smartphone users
Google and Mukesh Ambani’s Jio are hoping to crack one of the world’s largest untapped smartphone markets, launching a device they hope will be cheap enough to convert 450m Indians on “dumb” handsets into smartphone users.Financial Times
“Jio has been good at two things. One is mega-launches. Secondly, breaking the price [barrier],” said Neha Singh, founder of data provider Tracxn in Bangalore.
Google couldn’t have found a better partner than Jio.