Converting 450m Indians into smartphone users

Google and Jio seek to convert 450m Indians into smartphone users

Google and Mukesh Ambani’s Jio are hoping to crack one of the world’s largest untapped smartphone markets, launching a device they hope will be cheap enough to convert 450m Indians on “dumb” handsets into smartphone users.

“Jio has been good at two things. One is mega-launches. Secondly, breaking the price [barrier],” said Neha Singh, founder of data provider Tracxn in Bangalore.

Financial Times

Google couldn’t have found a better partner than Jio.