Indians can now use WhatsApp to order groceries from billionaire Mukesh Ambani’s JioMart via a new “tap and chat” option, as his Reliance Industries Ltd challenges the domination of Amazon and Walmart-owned Flipkart.Times Of India
Delivery is free and there’s no minimum order value, according to JioMart users who got WhatsApp shopping invites with a 90-second tutorial and catalog. Among the daily essentials on offer are fruits, vegetables, cereal, toothpaste and cooking staples like paneer cottage cheese and chickpea flour. Customers can fill their shopping baskets within the app and pay either via JioMart or in cash when receiving their order.
Amazon is good. Very good. But this is grocery delivery and Groceries are not delivered from China. Amazon has a well oiled fine tuned supply chain machine from China to America for stuff.
If I had to bet 1 Rupee, I would put it on Jio+WhatsApp winning the Grocery War…..Time will tell.
Talking about Amazon Supply Chain, read this excellent excellent article from Ben Thompson.