How Apple Is Organized for Innovation

Apple has hundreds of specialist teams across the company, dozens of which may be needed for even one key component of a new product offering. For example, the dual-lens camera with portrait mode required the collaboration of no fewer than 40 specialist teams: silicon design, camera software, reliability engineering, motion sensor hardware, video engineering, core motion, and camera sensor design, to name just a few. How on earth does Apple develop and ship products that require such coordination? The answer is collaborative debate. Because no function is responsible for a product or a service on its own, cross-functional collaboration is crucial.


Great article. Worth reading it in its entirety…..multiple times.

Might as well add Steve Jobs’ interview where some where he says, “You know how many committees does Apple have? Zero. Apple is organized as world’s largest startup.”