Mac Donald’s India

This week, McDonald’s completed 25 years in India. How time flies! I can still remember when the first McDonald’s restaurant opened in Delhi in 1996.

With 1.2 billion Indians as potential consumers, 480 restaurants is a pittance for McDonald’s. The brand’s growth has been far slower than it should have been. And that has impacted both size and stature. The conquest of the India market has not been easy.

India must be one of the few countries in the world where burgers trail pizza. Of the estimated 6,500 QSR restaurants of international standing, Domino’s enjoys a whopping 19% market share in store count, pulling in 21% of all revenues through sales of pizzas. Even Subway with 500+ outlets numerically has better consumer outreach than McDonald’s. Thankfully, McDonald’s despite fewer store-fronts still pulls in 11% of all QSR revenues – though only a whisker ahead of KFC at 10% of revenues.

Campaign India

Success in one country does not guarantee success in another country.

According to AFP, McDonald’s will open its first vegetarian-only location next year near the Golden Temple, a pilgrimage site sacred to Sikhs located in the city of Amritsar in northern India. There is no meat allowed in the temple (or smoking or alcohol, for that matter.)

NPR Reports

They even opened All Vegetarian Mac Donald’s in India. All Vegetarian Mac Donalds. Tell this 4 words to any American and it will blow his/her mind.

If you haven’t already, watch the amazing documentary on founding of Mac Donald’s.

Amitabh Bachchan and Pan Masala

Commenting on the post, a fan wrote in Hindi: “Hello sir, I just one question for you. Why did you endorse a pan masala brand? Then what is the difference between you and these Tatpunjis (broke artists)”

Responding to it, Amitabh said, “If some people are getting benefits from an industry, we should not think as to ‘why am I getting associated with it?’ If it is an industry, then we too should think of it as our industry. Now, you may think that I should not be doing it, but I get paid for it.

Hindustan Times

I get paid for it.

This is why it is a bad idea to put any actor on a pedestal and make him/her your idol. There is no amount of money that is enough.

We tell ourselves that I want to earn money because money gives me choice. I can say no to things that I don’t want to do. If I don’t want to promote a product I can say no because I have lot of money.

Mr. Bachchan is in the position to say no to any business deal that he doesn’t want to do. It is more hurtful to a fan who considers Mr. Bachchan as his ideal all his life to find out that he made this choice willingly and has no issue promoting a product that is ruining lakhs of families.

YaY Capitalism.

Apna becomes India’s fastest unicorn

Apna becomes India’s 27th unicorn of 2021 in a record year for fundraising.

Money Control Reports

27th ! Lets pause and think about it for a second. India created 27 Unicorns in last 9 months. That number itself is amazing.

Apna, a jobs marketplace for blue-collar workers, has been valued at $1.1 billion in less than two years since it started, with $100 million from Tiger Global Management. It is the fastest Indian startup to become a unicorn.

Money Control Reports

Welcome to the 3 comma club Apna.

Rise of IITians

According to a new research report conducted by a UK-based Sage, an accounting and Payroll Company, Indian Institute of Technology (IITs) is on the 4th position in the list of producing unicorn startups in the world. Sage came out with the names of universities which have produced the unicorn entrepreneurs in past few years. The report claimed that US-based Stanford University is on the top position as it has produced 51 unicorn entrepreneurs who are on the top of the world with great business ideas. According to this report, Harvard University is at 2nd place whereas University of California is on 3rd position.

The CEO Reports

The gift to India’s brightest students from world’s largest democracy. Can we get a thank you?

Delhi’s super-rich

Soha was excited about her wedding, especially because her university friends, most of them non-Indians, were going to attend and they were looking forward to what she called a “big fat Indian wedding”. Soha had promised them a gala affair, but also warned them that she was not a typical Indian bride.

She saw herself as a sophisticated Indian and wanted her wedding to incorporate Indian traditions – but also appeal to a global palette. This meant, she told me, that the aesthetics and ambience of her wedding would not be “too loud”, by which she meant ornate decor with bright colours of red and orange. Instead, the colour scheme would be pastel to exude a sophisticated vibe. In fact, for her bridal wear too, Soha chose a golden beige outfit over red, a traditional colour for Punjabi brides.

With soft colour palettes, an international spread of food choices, afternoon teas, Spanish dancers and music, and a white-gold wedding outfit, Soha successfully communicated the international sensibility of her taste.

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Rich are going International.

One symbol of global eliteness that has been embraced by super-rich Indian women is the Hermès Birkin bag. The competition among them does not end at owning a Birkin. It also centres around whether the bag has been purchased from the Hermès showroom in India or from a city abroad

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I wonder what Mahatma Gandhi would think of this, if he were alive.

The first strategy is to avoid, what one super-rich woman, Reena called, “touristy” destinations such as Barcelona, Rome or Singapore. Instead, the super-rich look for more “exotic” or expensive destinations such as St Moritz, St Tropez in France, or Bora Bora islands in French Polynesia. Reena explained that since these destinations are very expensive – with only five-star hotels and high-end restaurants – the Indian middle class are discouraged from visiting. Moreover, these destinations are also visited by the super-rich of other countries, so they offer a chance for the Indian super-rich to mingle with other global elites.

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Fascinating! Rich truly live in a different world. And then there is this,

“This is G Shock. Probably $100.”
– Eminem

“4 lakh Watch! My watch is Rs 400 and shows the same time.”
-Rancho

Apple’s 30 % Tamasha

“Apple has the legal right to do business with anyone they want,” said Paul Gallant, managing director at Cowen & Co. “So Apple could change the terms of the App Store and say to developers, regardless of where you collect your revenue, you owe us 30%, and if developers refuse to pay it, Apple would be free to de-platform them.”

Bloomberg

It is very hard to give up money. Human nature.

Apple Vs Epic

The vast majority of Judge Yvonne Gonzalez Rogers decision in Epic v. Apple is both straight-forward and predictable; I wrote that the iPhone company would likely win when the lawsuit was filed, and argued that the law was firmly on Apple’s side in App Store Arguments. That is indeed what happened: Apple won, and it wasn’t particularly close; Epic has already filed an appeal, but I doubt it will succeed.

Stratechery

Billion Dollar company fighting with Trillion Dollar company.

Reminds me of: “Woh Janta Nahi, Jeetu Sai From Videocon Kya Cheez Hai.